Since I’ve been putting more effort into Facebook, I’m actually starting to build a network, something which has eluded me before.
The downside is that you have to be careful adding friends. I was asked personal information about my marriage by two different guys today who tried to chat me up. Seriously? Yuck. That doesn’t even count the ones who mostly posted stuff about scantily clad women who don’t look as though they’re putting much effort into their intellectual capacity. Those accounts didn’t get their requests approved. There are some extremely weird people out there. One guy had Hitler pics on his home page.
So don’t just blindly befriend people because you’re tired. Don’t add people who you can’t see their feed until after you’ve approved their request. I’m telling you this as a friend.
The good news is that Facebook can be trained. There’s a little arrow on the upper right of posts that show up on your feed. You can click on it to hide things you’d rather not see. I spent some time today trying to teach Facebook that I don’t want religion and politics on my feed. No offense meant to anyone, but that’s not what I do in my social and writing space.
In addition to this, I searched the internet and read many articles to find the most useful info on Facebook for authors. The first is by Jane Friedman: https://janefriedman.com/facebook-for-authors/. It discusses how to get likes and follows, the importance of not posting too often, and lists five behaviors to avoid: the overactive poster, the boring beggar, the constant event planner, the uninvited guest, and the private badgerer.
If you’re wondering how to set up a Facebook page to go with your profile, you can find out here: https://www.standoutbooks.com/professional-author-facebook-page/. It walks you through the process in seven easy steps and gives you examples of pages from famous authors like J.K. Rowling.
Joanna Penn discusses Facebook ads here: http://www.thecreativepenn.com/2016/05/28/facebook-advertising/. I found it interesting that she considers the best use of Facebook ads is to increase your email newsletter list.
Author Media has an excellent post on avoiding shooting yourself in the foot on Facebook: http://www.authormedia.com/ways-writers-sabotage-themselves-on-facebook/. Covers why tweets look awkward on Facebook, improper uses of groups, creating too many pages, and bad manners.
There’s a lot more out there, but it tends to get repetitive, especially the stuff about what to avoid. And this is supposed to be a simple overview that won’t overwhelm you because we all have plenty to read already. I hope the above articles will help you on your way to using this powerful medium. 🙂