Blog Archives

Don’t Make My Mistake

I’ve been posting about free newsletter marketing lately, but I did try my first paid marketing campaign, for The Golden Key, this past summer. It had a couple of high moments, but overall I made a blunder that I’d like

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Merry Christmas

Christmas joy can be an elusive thing. We place so many expectations on this holiday; it can be difficult to live up to them. Here’s a collection of some of my favorite memes, and I hope they spark a smile

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Free Promos Part 3–The Quest for Rank

Ah…the dream. The captivating thought that you’ll click onto your book listing and discover that you’ve penned a book that shot up to number one. But as time goes on, you discover increments. Maybe not number one in the whole

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Free Promos Part 2–Promoting a Book the Second Time

Following the success of my free Golden Key promotion (A Totally Free Promo) I decided to repeat the same promo for Dragon Hoard, now that I was armed with better information about what the individual promoters could reasonably achieve. This

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Why You Might Want to Publish Your Reader Magnet

I’ve spoken already about why you might want to give your work away here: https://cathleentownsend.com/2018/11/13/free-books-why-you-might-want-to-give-your-work-away/, but there’s another time that even writers who’d prefer to only sell their work end up offering it for free. Reader magnets. These go by

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Free Books: Why You Might Want to Give Your Work Away

There’s a certain underlying philosophy concerning free books that I want to touch on briefly here. Some people (including me) believe that a good way to find new readers is to remove the bar to entry by making your book

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A Totally Free Promo for Little Fish and/or the Financially Impaired

Also for those who don’t market because they don’t know how.   Lets’ face it–promoting your book can be daunting. People talk about “having to learn to promote” as though it’s a single skill you can pick up. It’s not.

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