I’ve been posting about free newsletter marketing lately, but I did try my first paid marketing campaign, for The Golden Key, this past summer. It had a couple of high moments, but overall I made a blunder that I’d like others to avoid.
First, I scheduled a grand tour–Bargain Booksy, Robin Reads, Book Barbarian, Fussy Librarian, Free Kindle Books and Tips, and a few Facebook sites got thrown into the mix. All highly recommended sites that had done well for other writer friends.
I always buy a copy as soon as my book’s released. It still looked good, so I went forward with the paid promo. But I forgot to check the Look Inside until the advertising run was over. Epic fail on my part.
I also paid for Hidden Gems, a review service, at the same time, and the resulting reviews were positive overall, with a few being incredible. My favorite: “Not what I expected. It was so much more.”
But otherwise, I spent $200 to net about 33 sales. I figured I wouldn’t break even because it was a novelette, and I was selling at $.99. Novelettes have much smaller potential audiences. But I was expecting to do better than that.
Then I checked the Look Inside. Aargh! This was the first book I’ve published that included a map. It turned out that the first thing potential readers saw when they pulled up the Look Inside was my map, stretched beyond recognition. I had to scroll down something like three pages worth to get to text.
It was no problem to get the Look Inside fixed. An email to Amazon and a day’s wait.
So, whenever you publish a book, buy a copy, and CHECK THE LOOK INSIDE. Learn from my mistake.
Happy promoting! 🙂