Mailing lists. We all need them. What makes the difference between a struggling email list and a thriving one? I’m still wrestling with this question myself.
Fear not. The amazing Dan Alatorre interviewed Al Macy on this topic and came up with some excellent strategies. Read on. 🙂
Your humble host.
We all know there are dozens of things we’re supposed to be doing as authors in addition to writing. We talk about it here all the time.
One of the important items is building a mailing list. That way, YOU are the source for information on your books and not a website or online retailer or agent or anybody else. YOU let fans know when the next book is coming – or anything else you wanna share, and THEY become connected with you and your writing. That’s  a huge asset when it comes time to sell them another book.
Okay, that’s the why part. But how do you do it? And what do you mail to the subscribers?
Today, author and friend of the blog  Al Macy explains how he saw the light and what he did to gain a solid mailing list with an active readership – and…
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Avid writer and reader of Faerie tales and noblebright fantasy.
Cathleen Townsend 
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